ETHICAL ISSUES IN MARKETING COMMUNICATION FOR REAL ESTATE IN INDIA
نویسندگان
چکیده
The goal of this paper is to put forth the ethical challenges in field marketing communication Indian real estate industry. It necessary understand concept ethics which organization and managers adopt. This explores existing studies reports norms values for communication. codes regulations applicable industry are discussed extent it has relation with Further, endeavors analyze reasons behind marketers getting engaged unethical practices finally recommend how organizations can address those issues. Keywords : Ethics, Real Estate, Marketing, Management, Business, Codes. JEL Classifications: A130, K250, M310, M370 DOI: https://doi.org/10.32479/irmm.11291
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ژورنال
عنوان ژورنال: International Review of Management and Marketing
سال: 2021
ISSN: ['2146-4405']
DOI: https://doi.org/10.32479/irmm.11291